Location

Get Directions

4200 Auto Plaza Dr, Capitola, CA, 95010

2023 Toyota Tacoma vs. Nissan Frontier

2023 Toyota Tacoma

2023 Toyota Tacoma

vs.

2023 Nissan Frontier
$28,600 MSRP

Starting MSRP

$29,190 MSRP*
2.7L 4-Cylinder Engine

Standard Engine

3.8L V6 Engine
278 hp

Max Horsepower

310 hp
265 lb-ft

Max Torque

281 lb-ft
9.4 inches

Ground Clearance

9.4 inches

In this Nissan Frontier vs. Toyota Tacoma comparison, drivers will find that the Frontier offers more for their Santa Cruz commutes. In addition, the Nissan pickup also comes with some key standard features that are missing on the base trim Tacoma. Find out which of these trucks is the better choice in Capitola, then contact us to schedule a test drive at Santa Cruz Toyota.

 

 

Toyota Tacoma vs. Nissan Frontier: Price 

Value is important to Watsonville drivers, and one of the first things you’ll want to look at is the sticker price. See the starting price below for the Toyota Tacoma vs. Nissan Frontier:

  • 2023 Toyota Tacoma SR Starting Price: $28,600 MSRP
  • 2023 Nissan Frontier King Cab S Starting Price: $29,190 MSRP*

With the Tacoma being cheaper, you’ll have more to spend on the side to enjoy all those adventures in your new truck. And all without breaking the bank! 

Tacoma vs. Frontier: Performance

Pay a bit more and you can experience more power on the Santa Clara roads. The Nissan Frontier already offers a whopping 310 hp in its base trim. Even if you upgrade the Tacoma to the highest trim, the best horsepower you can get is 278 hp, so spending more for the Frontier is money well spent. See more specs for the standard engines for the Tacoma vs. Frontier. 

2023 Toyota Tacoma Base Engine Specs

  • 2.7L 4-Cylinder Engine

  • 159 hp

  • 180 lb-ft

  • 6-speed electronically controlled automatic transmission with intelligence

  • 3,500-pound towing capacity

2023 Nissan Frontier Base Engine Specs

  • 3.8L V6 Engine
  • 310 hp
  • 281 lb-ft of torque
  • 9-speed automatic transmission
  • 6,750-pound towing capacity

Nissan Frontier vs. Toyota Tacoma: Reliability & Safety

You need a truck that will last, and you want a truck that’s covered if you find yourself in a bad spot. Both the Nissan Frontier and the Toyota Tacoma are covered from any manufacturing or workmanship issues with their given warranty coverage. Both trucks are covered by a 3-year / 36,000-mile limited new vehicle warranty and a 5-year / 60,000-mile powertrain warranty.

When considering features, in the 2023 Toyota Tacoma you can enjoy amenities like:

  • 4.2-inch. Multi-Information Display with odometer, outside temperature, and average fuel economy
  • Telescopic steering wheel with audio controls
  • Fabric-trimmed seats
  • 4-way adjustable driver’s seat and front passenger seat
  • Dual zone climate control
  • Power windows and door locks
  • Child-protector rear door locks
  • 7-inch infotainment touchscreen with six speaker sound system
  • Apple CarPlay®, Android Auto™, and Amazon Alexa compatibility
  • Hands-free music streaming with Bluetooth® and SiriusXM®

Find the Toyota Tacoma for Sale in Capitola

The 2023 Toyota Tacoma is a smart choice for Watsonville drivers. Stop by Santa Cruz Toyota and let our knowledgeable sales team fill you in on all the details regarding the Frontier tech features, performance specs, and available trims. Browse our new inventory, and apply for financing, before visiting our Santa Cruz Toyota showroom. If you have any questions, please don’t hesitate to contact us online or give us a call at (831) 706-2611.

 

More from Santa Cruz Toyota

  • 2026 Toyota Prius Plug-In Hybrid Performance: Power Meets Eco-Efficiency

    Gone are the days when driving a hybrid meant sacrificing speed and excitement. The 2026 Toyota Prius Plug-In Hybrid shatters all old stereotypes, bringing sports-car-inspired styling and an exceptionally engaging powertrain to your daily commute through Santa Cruz County. From highway merges near Aptos to eco-conscious cruising around Capitola, this plug-in vehicle proves you can…

  • 2026 Toyota Tundra Price Guide: Trim Levels & Value in Santa Cruz, CA

    The 2026 Toyota Tundra is one of the most capable full-size trucks on the market—and with seven trim levels ranging from a no-nonsense work truck to a luxury-grade flagship, there’s a configuration for nearly every budget. If you’re shopping in Santa Cruz and want to know exactly what your money gets you, here’s the complete…

  • The Complete 2026 Toyota Tundra Maintenance Schedule: Protecting Your Investment in Santa Cruz

    You didn’t settle for an ordinary truck. The 2026 Toyota Tundra—powered by the advanced twin-turbo V6 or the i-FORCE MAX hybrid powertrain—is engineered to last well beyond 200,000 miles. But longevity doesn’t happen by accident. It’s earned through consistent, smart maintenance, especially here in Santa Cruz, where salt air, mountain grades, and coastal humidity create…

*Price is Manufacturer’s Suggested Retail Price (MSRP). MSRP excludes tax, title, license, options, and destination and handling charges. Dealer sets actual price.

My Cars

Your cars are empty.
Save some vehicles to get started!

Menu

Santa Cruz Toyota 36.9817995, -121.9619181.