Welcome to Santa Cruz Toyota
Welcome to Santa Cruz Toyota
Begin your finance application online
Whether you’re looking to buy or lease, you’ll find our competitive finance packages as meticulously handcrafted as the cars themselves.
Unleash Confidence on the Road
Experience the affordability and value of a Certified Pre-Owned Toyota today and embark on a journey filled with comfort, style, and trust.
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Parts & Accessories
Explore our comprehensive parts and accessories center, where you'll find everything you need to enhance and personalize your vehicle's performance and style.
Welcome to Santa Cruz Toyota
Welcome to Santa Cruz Toyota, your premier Toyota resource in Capitola, CA. As a leading Toyota dealer near Santa Clara, we will go above and beyond to find the new Toyota vehicle that's just right for your lifestyle and budget. Our commitment to you doesn't stop after you leave the lot; we're also a trusted source of Toyota service and parts, providing you with everything you need to keep your vehicle running and looking like new. Ready to get started? Browse our inventory online, schedule a test drive, secure financing for your purchase, or schedule service online. We look forward to serving you in Capitola!
Discover Your Dream Toyota in Capitola!
Whether you prefer the prestige and performance of a brand-new vehicle or are a budget-conscious shopper who prefers to browse our used and certified pre-owned inventories, your ideal Toyota is waiting for you at Santa Cruz Toyota. There's something for every budget and every lifestyle in Capitola, from adventure-ready SUVs like the 4Runner and RAV4 to commuter-friendly classics like the Prius and the Camry. If you're looking for class-leading efficiency, our hybrid models are sure to impress. We'll help you find a new Toyota that checks all the boxes on your wishlist.
Flexible Leasing and Financing Solutions
Shopping for a new Toyota does not have to be a hassle. No matter your budget or credit situation, our Toyota Capitola team is committed to pairing you with a leasing or buying plan that works for you. Some Santa Cruz car dealerships might prefer to meet their bottom line and get you out the door, but at Santa Cruz Toyota, we aren't satisfied until you feel total confidence in your acquisition.
We provide complete transparency at every step in your car-buying journey, so you're never in the dark. Apply for pre-approval to get things moving, and value your trade to discover how much your current ride is worth. We work hard to deliver some of the most competitive offers among Toyota dealers near Santa Cruz!
Genuine Toyota Parts & Professional Service
As a full-service dealership, Santa Cruz Toyota is here for you even after you bring your new Toyota home to Watsonville. Our Toyota service center has you covered when it's time for routine maintenance. We offer the convenience of online scheduling, as well as ongoing service offers to keep your car care budget-friendly.
Are you taking on a DIY project or want to customize your new ride? We also keep a vast selection of genuine Toyota parts and accessories in stock, which you can order online. From genuine OEM batteries and wiper blades to TRD accessories, we've got you covered.Make Us Your Preferred Toyota Dealer near Santa Cruz!
Are you ready to start shopping for a new Toyota? Your dream car awaits at Santa Cruz Toyota. Stop by in person or contact us with any questions you may have. We look forward to showing you how we stand out from other Toyota dealers near Capitola.
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Our Reviews
Max was very knowledgeable and easy to work with! He made our experience enjoyable! Thanks Max!
Derek is superior at explaining the car to me and clearly answered my questions. Their finance person was extremely helpful in giving me the finance picture. These men were polite and did not pressure me into buying this car. It is a great car.
That was the first time I bought a car from a woman, my salesperson, Robin, was an expert in teaching about all of the safety technology. She was so patient and helpful
My service representative was friendly and quite responsive to my situation. He quickly helped me to understand what services I was to have on my automobile's appointment. The service was tire rotation and checking all fluid levels. They even washed my car prior to taking it home. We've been doing business with Toyota Santa Cruz for many years. It is a pleasure doing business with Toyota Santa Cruz.
Your staff really helped me, in a time a great stress. I was on my way to an important meeting with a surgeon, about 60 miles away, in two hours, and suffered a nail penetration of my rear tire. I limped into the dealership and they prioritized my repair, enabling me to get to my appointment on time. All of your folk were wonderful, especially your representative, Brian, who organized and executed the entire process. I already thought the dealership was the best in the business but thank you so much, again, you have my undying loyalty and all my future business.
Andrea was very professional, friendly, Service appt was quick yet efficient, great communication. My 4 runner was sparkling clean when I left. Thank you Andrea :)
I purchased a 4Runner from this location in 2004. I had a great experience then and I had high expectations going in. Glad to say that I wasn't disappointed. I give this dealership a thumbs up and I am very pleased with my experience. The staff here were friendly and attentive. Everybody was friendly and courteous. I had a great experience buying my new car here and recommend it to anyone looking for a new car.
It’s apparent that good personal connection and friendly customer service are the priorities at Toyota of Santa Cruz. I felt that my questions and concerns were all addressed thoroughly and in a very reassuring manner. I even received information about how to optimally schedule my next three service visits to take advantage of my two-year window of covered service visits. Thank you.
Set up an appointment online brought it in 3 hrs later service was complete in 1 hr and my vehicle was washed Great service from service writer Edwin Rodriguez
Chris Meyer and the sales team were very quick and smooth with our lease transition. We got a newer car for cheaper payments. Thank you!
Robin Steinberg is a fantastic and caring salesperson! She has helped my Mom and Pops in the past and I knew I wanted to see her when it came time to look at getting a new vehicle even if it had been in passing. I would and already have recommended people to talk to her if they are in the market for a vehicle!
My vehicle needed it's 15,000 mile service. I arrived for my appointment on time and was told how long the service would take. My service was completed within the promised time frame and they even washed my vehicle for me. The service rep took the time to explain what services were preformed and let me know that the tire tread, brake pads, air filter, etc. all looked good. He set up my next service for me and was extremely friendly and helpful.
My salesperson, Jackson, was very helpful and knew all the answers to all my questions. Everyone was helpful, polite and full of smiles!!! This is the 3rd car I've bought from TSC, and the 5th for my family.
I appreciated that the managers came out and greeted me in addition to the friendly sales staff. Glen, Bob, and Allen were all professional, courteous, and presented options that matched exactly what I was looking for. My wife and I enjoyed Showoff's sense of humor! Jeff was very adept at explaining the value of add-ons, without being pushy. Dylan was extremely helpful and very nice. We had to wait awhile to see him, but he came by a couple times to apologize for the wait and let us know we would be seen soon. I was given a fair value on my trade-in as well.
Super fast and Friendly Staff! Very professional and systematic!!! Always a quick response and Service time.. I wouldn't take my business anywhere else. Thank You!
Responsive and direct even though most communication was done over email until I was ready to purchase, really appreciated. I worked with Chris Meyer mostly and when I was ready to come in to purchase, we had an appointment scheduled. Other plans came up and I had to move my appointment a day earlier to Chris's day off so he referred me to Bob whom I finalized the deal with. Both were easy to work with and knowledgeable. Thanks again.
I’d like to take a few minutes to Thank the folks at Toyota Santa Cruz! Bob, Bill, and Alex treated me like family and gave me a better deal than I could have ever expected! Love my new Tacoma!
Just bought our third vehicle from Toyota of Santa Cruz. Friendly, patient and knowledgeable salesman! Excellent loan interest rate. We have been long-time customers so we already had great confidence in this dealership.
Robin and the other sales and finance team were very friendly and patient in answering all our questions about the 2019 RAV4. They were able to find the model we wanted and had it ready for us to drive off the lot in a timely manner. Robin spent much of her valuable time introducing us seniors to all the new technology Toyota has to offer.
Efficient and friendly service. I've been a loyal customer for years and have had no complaints at all. Would recommend to all Toyota owners.
Gets your car done when promised! Honest and fair pricing. Checked to make sure my tires were safe and other things like wipers. Would definately go again
The sales manager Bob explained the cars features adequately. He clearly knows Toyotas well and enjoys working for Toyota. I appreciate that no one came to the table asking about a trade in or requested to see my old car. Everyone was friendly and professional.
We appreciate the ease of their entire process. Jackson's great customer service, knowledge and willingness to make us feel welcome and oriented as ongoing customers. Marco & Tom helped round out a deal we loved! Bryon in the Service Dept. provided amazing customer service. Charles drove us in the shuttle with care, was friendly and arrived promptly. Thanks!
It was so nice to drop in and be taken care of without needing an appointment on a mid-week afternoon. Friendly greetings from many employees and quick, competent, service have been my experiences every time I have come here for many years.
Sales person Robin Steinberg was Professional yet very friendly and happy and most of all very knowledgeable about the car we were looking for. She was more knowledgeable than some of the guy salesmen from other dealerships that we visited, also the no hassle, no pressure purchase of the car made it a very pleasent experience. Plus a great price.