Welcome to Santa Cruz Toyota

Welcome to Santa Cruz Toyota
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Whether you’re looking to buy or lease, you’ll find our competitive finance packages as meticulously handcrafted as the cars themselves.

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Experience the affordability and value of a Certified Pre-Owned Toyota today and embark on a journey filled with comfort, style, and trust.

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Parts & Accessories
Explore our comprehensive parts and accessories center, where you'll find everything you need to enhance and personalize your vehicle's performance and style.
Welcome to Santa Cruz Toyota
Welcome to Santa Cruz Toyota, your premier Toyota resource in Capitola, CA. As a leading Toyota dealer near Santa Clara, we will go above and beyond to find the new Toyota vehicle that's just right for your lifestyle and budget. Our commitment to you doesn't stop after you leave the lot; we're also a trusted source of Toyota service and parts, providing you with everything you need to keep your vehicle running and looking like new. Ready to get started? Browse our inventory online, schedule a test drive, secure financing for your purchase, or schedule service online. We look forward to serving you in Capitola!
Discover Your Dream Toyota in Capitola!
Whether you prefer the prestige and performance of a brand-new vehicle or are a budget-conscious shopper who prefers to browse our used and certified pre-owned inventories, your ideal Toyota is waiting for you at Santa Cruz Toyota. There's something for every budget and every lifestyle in Capitola, from adventure-ready SUVs like the 4Runner and RAV4 to commuter-friendly classics like the Prius and the Camry. If you're looking for class-leading efficiency, our hybrid models are sure to impress. We'll help you find a new Toyota that checks all the boxes on your wishlist.
Flexible Leasing and Financing Solutions
Shopping for a new Toyota does not have to be a hassle. No matter your budget or credit situation, our Toyota Capitola team is committed to pairing you with a leasing or buying plan that works for you. Some Santa Cruz car dealerships might prefer to meet their bottom line and get you out the door, but at Santa Cruz Toyota, we aren't satisfied until you feel total confidence in your acquisition.
We provide complete transparency at every step in your car-buying journey, so you're never in the dark. Apply for pre-approval to get things moving, and value your trade to discover how much your current ride is worth. We work hard to deliver some of the most competitive offers among Toyota dealers near Santa Cruz!
Genuine Toyota Parts & Professional Service
As a full-service dealership, Santa Cruz Toyota is here for you even after you bring your new Toyota home to Watsonville. Our Toyota service center has you covered when it's time for routine maintenance. We offer the convenience of online scheduling, as well as ongoing service offers to keep your car care budget-friendly.
Are you taking on a DIY project or want to customize your new ride? We also keep a vast selection of genuine Toyota parts and accessories in stock, which you can order online. From genuine OEM batteries and wiper blades to TRD accessories, we've got you covered.Make Us Your Preferred Toyota Dealer near Santa Cruz!
Are you ready to start shopping for a new Toyota? Your dream car awaits at Santa Cruz Toyota. Stop by in person or contact us with any questions you may have. We look forward to showing you how we stand out from other Toyota dealers near Capitola.
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Our Reviews
Crooks... Went in for an alternator issue, they said I needed a new wiring harness, quoted me almost $7000. I had my truck towed back home, replaced the alternator and it's been running for 3 months. Will never waste another 125 assessment fee again. They also left part of the vehicle disassembled and the hardware was sitting on the firewall.. Bad service, dishonest evaluation. Never again SC Toyota..
Max was very knowledgeable and easy to work with! He made our experience enjoyable! Thanks Max!
Worst place for car repairs. I spent over $4000 in repair work THEY said I needed. My car doesn't run any different than it did when I took it in. They have had it 2 month & I get it back today, my car is trashed. My seat panels were taken off, I have no idea why, but I can't get the passenger panel back on right. I am so upset, shaking & crying. I have never felt so screwed over by a company!!!
No one likes to be upsold for maintenance parts that should have been previously replaced.
I bought a certified used Tacoma from these guys. Everything seemed to work out fine except for a couple things. There were dents that they agreed to fix that were not repaired well and I was not in a position to demand they redo those repairs. AND they NEVER informed me that the truck was bought at Auction from North Carolina, so I was not buying an original California vehicle! So the premium price for a CA originating vehicle was not justified. Seems like that should be stated clearly in the paperwork. Then, when they delivered the vehicle it had somehow not been weighed? Properly so we had to go to get it weighed fsfr. Some things to look out for if you decide to shop here.
After the last 30,000 mile service for my car is emitting gas fumes. It has never done that before.
I honestly wish I could give this dealership a big fat ZERO! Completely dishonest and extremely unprofessional. I bought a “certified used vehicle “ which started giving me problems not much longer after purchasing. My driver door started making a clicking weird sound and when I took it in for service they first off wanted to charge me for something that they had to fix, then the tech stated that it seems like the car has been in an accident before , when I have never since I bought the car been in an accident. It seems like the framework is off in the car and I’m pretty sure they hid the fact that the has been in an accident since my hood won’t completely close and its uneven , we mentioned it to them and they refused to fix it!! They have been awful to deal with from day one. Please avoid at all costs.
Wow, Finance bait-and-switch at its worst. "Santa Cruz Toyota: home of the $450 oil change". If you want to be made to feel a fool, then go ahead and buy from these people. To be clear, I'm happy with the used truck I bought, and even my (limited) experience with their Service department, but the Finance guy (Alex) downright lied to me when he sold me a "prepaid" service package, ensuring me that my upcoming 60,000 mile maintenance would be covered. Well, I only discovered that what he sold me was "oil changes and fluids" when I drove an hour to get there for the 60,000 mile work. By the time they "refunded" me the package, they had pro-rated it and the one (!) oil change they had done for me so far wound up costing me $450! I'm not happy, and won't be back. I'll be taking my truck to a local service business closer to home from here out. And I will not be buying from them again. I should have known better. And they've left me feeling like a fool. Don't buy anything those clowns in the time-wasting Finance "close" offer you. I thought buying a used vehicle and some maintenance from the dealer would be a safer way to go, but if you go this route, beware.
My experience has been less than average. They have no stock. They say I'm on their waitlist, but I never receive an update. I expect a better response to a buyer willing to spend alot of money on a Toyota SUV. I really have'nt worked with anyone yet. I'm still looking for a 2023 SR5 4wd.
Derek is superior at explaining the car to me and clearly answered my questions. Their finance person was extremely helpful in giving me the finance picture. These men were polite and did not pressure me into buying this car. It is a great car.
Terrible customer service in the parts department. I called early this morning was out on hold twice and never got an answer. Called in now around 4pm and spoke to a guy named Manuel who was really rude with an attitude. I was looking to have spare keys made and he was rude when he asked for the Vin and asking why I needed spare keys. And I said I need extra keys for if the keys get locked in the car someone can come open it. He looked up the Vin and said the keys were $38 each and it's a few days to get them ordered and they also have a programming fee and every car is different it could be $100-$200. So I said $100?! Nevermind I'll go to salinas since they are only $30 and overnight to order and he hung up the phone! HUNG UP ON ME!? Like who does that and doesn't offer to look into that or see if there is a better price available or something? Super rude would give the place 0 stars if I could. Thumbs down to Manuel
I have to calm down a little bit to write this review for my experience in this dealer. I was interested a car in this dealer. A person served me nicely and friendly though asking some specific but cross-line personal info before everything. It was acceptable. However, Tom, who might be a manager, met me after that, which was horrible and rude. He pretended to be welcoming and nice and funny as he thought himself was. He was eager to sell the service package along with the car. I said I was interested in the car only. His face changed a lot. Then we went back to talk about the numbers. He provided an offer, I could not pay that and provided my budget. He seemed very angry and turned back to asking his boss with saying "your wallet matters but not your preference!" loudly. Excuse me???? I still put myself calm and waited. Then he went back without going back to the table but just waved to me and shout "I cannot do that". Without any thank you or sorry, he just left. I felt very offended and felt bad about his changing attitudes and rude behaviors. I never experienced such disrespectful attitudes in a dealership. I strongly suggest to avoid this dealer or avoid Tom at least.
That was the first time I bought a car from a woman, my salesperson, Robin, was an expert in teaching about all of the safety technology. She was so patient and helpful
Miserable. This dealership represents everything that is dirty and gross about buying a used car. They do hard sales, crazy time wasting delays and more crap. Just a little insight on today. They took my keys to get an appraisal of our used car. I told them it had to be quick because I needed to pick up our daughter from school. They then came back 10 minutes later with an insulting offer. I was now running late. I told him I’m late picking up my daughter. He said no problem. Give me a minute. Then was gone for another 10 minutes. The other sales guy sitting with me kept saying he’ll be back with my keys. I kept on standing up saying I have to leave. I’m late. The sales guy came back again with another offer for me. By this time I was furious. I said I’m late and needed to go. He said “ your obviously here to make a deal and buy a car. Let’s make a deal.” I demanded my keys, and he said “ I’m not here to keep you like a prisoner!” That’s exactly what he was doing. I felt dirty, used and pissed. I took the keys out of his hands and left. Carvana is looking like a good option right now.
Set up an appointment to have my 2021 Prius prime have its 5000-mile checkup. The appointment was at 10:15 AM and requested a pick up at 12 noon. I called the dealership at 1 PM to find out what was going on. I left a voice mail and never received a phone call back. My wife drove me to the dealer at 2 PM to get my car. On arrival, 4+ hours later they hadn't even started my car. I requested immediate return of my car and left the dealership discussed. All that they had to do was a quick tire rotation and check fluids, a 1/2 hour job, and didn't do it. I have owned Toyotas for over 40 years and never have I had such poor service. I will never return to that dealership again. I will use independent mechanics from now on.
Overcharged for service by several thousand dollars. I had my car serviced there regularly and my car was certainly in their system. But when rodents chewed my wiring harness, their estimate was $2000 more than other area dealerships. When I called up corporate to complain, Toyota of Santa Cruz said - "Oh, what years is your car? Sorry, we gave you the wrong bid." What a load of crap!!!
This review is from my experience on June 29, 2021, as I’ve been extremely busy but this has always been in the back of my mind. This was the second time I’ve had service performed from Santa Cruz Toyota. This is not regarding any specific employee as everyone is always very helpful and courteous. I’m writing this in hopes that SCT will implement new methods for their so-called appointments and that they can provide their service appointment reps with accurate information pertaining to required time allotments for maintenance repairs and services especially those that require hours of labor to be performed correctly and thoroughly. I had setup an appointment and specified that I wanted the 90K-120K major and minor services performed minus the duplicates per the OEM maintenance manual. Some of the major services were timing belt, inverter coolant replacement, spark plugs, cvt fluid change, differential fluid replacement, along with the regular maintenance of oil change, tire rotation, etc etc etc. I also indicated and emphasized to the rep and tsr that I’m planning on a long cross country road trip and there will be some minor off-roading involved so I just want to make sure everything is safe and sound as I’m a solo female. I was also coming from about an hour away one-way and if I needed to leave it overnight I could do so, otherwise I would wait for it and walk around town. The rep on the phone indicated that they had a 1pm appointment for their next available day, though I preferred morning but did have an urgency myself to get these preventative maintenance items resolved. I even asked if that would be enough time before they closed and made sure they were aware that I wasn’t entirely local and they said it would be fine so I brought my vehicle and arrived at 12:35pm and there were several cars in front of me in the various lanes and many more arriving behind me as I sat in my car and waited for someone to check me in and assign my ticket number under my wiper. Anyways, it seems as if most of the employees in that area were all at lunch at the same time and were making their way back to work which is no problem at all but just stating it in regard for the current check-in system that is in place upon arrival. It’s now almost 1:30pm and I’m feeling kinda anxious but keep quiet as the employees are checking people in. However, it’s only 1-2 employees and being executed in a seemingly random method. But I think maybe some of these cars behind me were here earlier today and told to come back later or something?? But as it’s now approaching 2pm and I have not yet been checked in, I overhear from a few cars behind me something that indicated they were not here earlier so I finally decide to speak up after I had gone inside to double check that I am following the correct procedure for check-in. Finally able to wave down an employee, I explain that I’ve been waiting here since 12:30pm and was scheduled for 1pm service and I’m not sure of their protocol for check-in but why are the cars behind me being checked in before me lol? I understand that side by side isn’t as obvious and don’t mind being last in that regard but obviously I’m here before the cars behind me including the cars in other lanes that are obviously behind me. The employee is friendly and apologetic and I am finally checked in and I think assigned the last tag number at this point with approximately 10-15 cars behind me most of which have tag #’s ahead of mine. Once I’m checked in I go inside and meet with the service agent and explain again what I’m there for. It’s now about 2:30pm at this point and the employee informs me that the timing belt procedure alone for my car takes 4 hours maybe longer depending on other factors! Well I then explained what happened in the check-in line and even point to my car’s location and it’s obvious to them as well that I should be before many of those other vehicles. So what appears to be a manager is called over who then calls a mechanical technician and asks if they can get this done before closing and it seems I’m good to go for at least the timing belt and inverter coolant flush but am told that the 120K mile service will have to be performed at another time. I’m only at about 112K miles but was trying to be proactive and also save labor costs. Knowing what I now know, I would have been adamant that it all be performed at same time because apparently lots of the same parts are removed for timing belt that are removed to replace spark plugs along with some other components that could have all been performed at the same time seeing as what the mechanical techs were able to complete in approximately 3-3.5 hours for the ‘bargain’ price of almost $1400.00! While I was checking out and paying, I also inquired with whom appeared to be the manager as they were dressed in business formal attire about the ICS reset procedure as I had recently had to replace my 12V battery, but they told me that is not necessary and something to the effect of that doesn’t exist. Well I know for a fact that the procedure is in ALL of Toyota’s OEM Service Repair Manual’s for my vehicle and I own 1 of the 4 volumes. But I do not have the sophisticated scanner nor Techstream specific to Toyota vehicles which all cost thousands of dollars and require subscription fees and so am unable to accurately complete this function. But I only learned this afterwards as I wasn’t entirely sure of it at the time or I would have been adamant even though it was about closing time now! A couple weeks later I open my hood to do some other stuff to my car and check fluids and such and notice these 3 black plastic trim clips on top of my driver’s side headlight under my hood. I realize they’re for these covers for my inverter side of engine bay and see that some arbitrary and broken clips were used as replacements. This would not be such a big deal except that these specific clips are no longer available to purchase from Toyota and are rather unique and there are no alternative replacement options per Toyota Parts. These are original to my older 2006 vehicle but also cause me to question what else was rushed, overlooked, misplaced, etc etc?? However, I just include that I was called by someone at SCR while waiting for my vehicle and asked about changing my CVT (transmission) fluid which actually was a small cost so I agreed. But I really do not think that ALL of the maintenance items would have been addressed in the timeframe given the above circumstances. Specifically, I really wanted the chassis nuts and bolts checked and tightened if necessary and I emphasized all of these items that are per Toyota’s Maintenance Manual Protocol List due to my future travel plans involving lots of driving with remote locations and minor off-roading. Well this whole experience has pushed me more towards as much DIY automotive as possible. SCT is a super busy location and I initially chose them based upon the reviews but this last visit left me disillusioned and resentful due to how much money I spent and how much I could have saved by having the correct timeframe allotted for what I initially scheduled and thought I was there for by having all of these specific services, for 90K-120K miles as indicated in Toyota’s Maintenance Manual, performed at the same time without additional expensive labor costs that I’ll have to pay in near future to get these services performed. Or hopefully I’ll be adept to do them myself before my mileage interval arrives.
It took them 4 hours to tell me they couldn't fix a simple nail in my tire and I'd have to buy a new one, then told me it would be ready when I got there, then when I told them I wanted my old tire (which they clearly did not expect to hear), it took them 45 more minutes to produce it - never got the nail like I'd asked for. It seems obvious that someone doesn't want to do their job. Management should refund my expense. This was the worst experience I've had at a Toyota dealership.
Not blaming the folks that work there but management- if I have to leave my car for a simple oil change for 4 hours after making an appointment a week ahead somebody doesn’t know what they are doing- it’s gone from bad to worse - why bother if you can’t even do a simple thing like that in a timely manner.
Not at all what it once was. Now lackluster, confusing, and not interested in keeping or building genuine relationships. Not a very passionate Toyota dealership.
Their service department is actually worse than their sales department. When I brought my car in for a warranty problem, they told me I didn't know what I was talking about and my car doesn't have any problems. I have a RAV4 that has known gas tank issues. The service guy refused to document my issue and the sales manager didn't return my 3 phone call. Service guy told me my gas tank was 4 gallons smaller than it actually is which is why he claimed I didn't have any problems. We went to showroom floor to look at another new vehicle's Maroni sticker and he finally admitted I was correct. Scary when I know more about the vehicle than a service tech.
I was able to call and get a refund on the Theft Deterrent fee device since I feel like I didn't need it. I was under the impression that it was an alarm, but it is just a sticker. They agreed to send a refund to me.
Bought a certified used car and traded in my old one. After completing all the paperwork and driving off the lot I received a letter stating I had to return the car immediately. Turns out they entered the wrong social security number and everything was fine. A few weeks later noticed that they still had not paid off my trade in and I was still scheduled to make payments on a car that was not in my possession and that I officially traded in to the dealership. Not sure who's dropping the ball over there but very stressful experience overall.
Terrible terrible terrible. Can’t believe how I was treated lied to and taken advantage of. I will never do business with a dealership that treats there customers like they are trash. From management to salesman rude uneducated and unprofessional do yourself a favor and don’t waist your time or money here
My service representative was friendly and quite responsive to my situation. He quickly helped me to understand what services I was to have on my automobile's appointment. The service was tire rotation and checking all fluid levels. They even washed my car prior to taking it home. We've been doing business with Toyota Santa Cruz for many years. It is a pleasure doing business with Toyota Santa Cruz.