Sales Hours

  • Monday 9:00am - 8:00pm
  • Tuesday 9:00am - 8:00pm
  • Wednesday 9:00am - 8:00pm
  • Thursday 9:00am - 8:00pm
  • Friday 9:00am - 8:00pm
  • Saturday 9:00am - 8:00pm
  • Sunday 9:00am - 8:00pm

Welcome to Toyota of Santa Cruz

Welcome to the new website of Toyota of Santa Cruz located in Capitola, CA. Our experienced sales and service staff are ready to exceed your expectations during your visit to our car dealership. We encourage you to browse our inventory online, schedule a test drive, secure financing for your purchase, or schedule service online.

If you'd like to see a vehicle in person, click on Dealership: Directions for step-by-step driving instructions to our site, or give us a call. We look forward to serving you!


The Best Of The Best Award

Mickey Diaz  - Top Sales, July 2019
We would like to congratulate Mickey for his outstanding sales achievement in July and his commitment to his customers. You may contact Mickey by phone at 831-707-7330 or email:

  7 Years Running! Voted the Best Auto Dealer in Santa Cruz Co.

We appreciate your support and continued vote of confidence year after year. Once again we received the "Best Of" for Auto Dealership in Santa Cruz County. Based on 2013-2019 Good Times Reader Survey.

 Once again you have voted Toyota of Santa Cruz
"Best Auto Dealer for New Cars"
"Best Auto Dealer for Pre-Owned Cars"

Our many thanks to all the Santa Cruz Sentinel readers who voted for us in their annual "Readers Choice Award". This makes four years running and we appreciate your vote of confidence. We remain committed to providing top quality new and pre-owned Toyota vehicles and the exceptional buying experience that goes along with it.

The Toyota Technician Excellence Award
Toyota of Santa Cruz congratulates our Service Technicians who have received The Technician Excellence Award. It recognizes individuals who achieve overall excellence in Customer Retention and Customer Satisfaction. In addition, this award is received for ascertaining the on-going Toyota training, be at or above the regional average for 'Fixed Right the First Time' and be at or above the regional average for  Multi-Point Inspections.Thank you to our award-winning Techs for their continued commitment to our customers, making certain you will always drive with confidence knowing your Toyota receives the very best service possible.

2018 Drive for Schools raises $702,000 for our local schools!

Toyota of Santa Cruz extends our thanks and gratitude for the tremendous support of this year's Drive For Schools. Another amazing year with our participating Santa Cruz County schools raising an amazing $702,000.00, bringing the fourteen year total for this program to over $6,1 million! With 100% of the ticket sales going to each of 84 participating schools, this event raises hundreds of thousands of dollars when our schools need it most. A big "Thank You" to everyone involved in making this such an incredible success!

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